Category
3 articles
Somewhere in your support queue is the exact wording of your next headline, a city page you haven't built, and a service you should be selling. A 45-minute Friday tagging habit turns routine customer questions into local copy that converts — no research budget required.
Testing a new marketing channel does not require a big budget or a brave face. This playbook shows founders how to cap the first bet at $500, define a real success metric, and make a 30-day stop-or-scale call without risking payroll.
Local visibility rarely collapses because a founder ignored search for a year. It slips because nobody owns the small weekly actions. Here is a repeatable 90-minute routine for Google Business Profile updates, review requests, service pages, and AI-assisted search readiness, plus a scorecard you can actually keep.